Professional BIMI Services
Brand Indicator Message Identification (BIMI) is an emerging email verification technique that uses brand-controlled logo as an indicator for email recipients to recognize the original brand and avoid opening phishing emails with the same sender address. Most users receive an average of hundred emails a day. And how many of them are read? How many do you as a user? Twenty at the most? It is because we are all suspicious of scams and, therefore, avoid opening any new email. With phishing, malware, spoofing, and password theft on the rise, we have become more apprehensive than ever before.
This apprehension can affect your company's bottom line when approaching new customers or engaging old clients with marketing campaigns. BIMI is the newest email safety measure that helps recipients visually recognize an original brand message with the brand logo prominently displayed in the inbox.
BIMI is a TXT record, present in your domain server (DNS), that works alongside DMARC, SPF, and DKIM email authentication standards to inform the recipient of your emails that you are you and not an imposter posing as you. BIMI enables you to display your brand logo when your emails land in other inboxes.
To incorporate BIMI your server must pass GoDMARC authentication, you must deploy the DMARC policy with either Reject or Quarantine Stage, and SPF and DKIM must be authenticated for your business email domain.
BIMI text record comprises the location of your company brand logo, in the form of a square .SVG tiny 1.2 image format. With the help of BMI Record Analyzer, the recipient email server can detect your company logo.
And as the brand logo displays on the recipient's mail provider list, it provides the recipient a good reason to believe that you are mindful about the types of emails sent from your domain and that you are a reputed brand with a trusted email server.
As your brand logo becomes easily recognizable, you will further achieve two more objectives – boost email engagement and evade the risks of cyberattacks and impersonation.
BIMI is implemented at the end-user level and hence, is visible to the end-users. On the contrary, DMARC, DKIM, and SPF are deployed at the server level.
GoDMARC – Email security expert has advanced knowledge and a team of experts for implementing business-oriented BIMI standards to help evade cyberattacks and low email deliverability. BIMI, along with DMARC, SPF, and DKIM deployment, can put your brand in center and front for your clients. Whether you use email as your primary business communication and networking tool or for keeping your customers updated with email marketing campaigns, GoDMARC's comprehensive solution will be a great fit within your budget.
BIMI's working mechanism is quite straightforward. After our email security experts incorporate the BIMI record, the recipient's server verifies the DNS record of your domain. Upon verification, the recipient server retrieves the link to your brand logo and places it next to your email in the inbox.
BIMI is an Emerging Email Verification Concept that Not Only Provides Security but also Builds Trust in the Process.
BIMI has several growth potentials for firms that rely primarily on emails for networking and marketing. They include:
Your organization's brand visibility and identity improve as users start recognizing your logo beside the emails, and soon afterward, anywhere across the internet. This would eventually enhance your brand's bottom line in the long run.
Amidst hundreds of emails with no logos in the inbox, your logo placed next to the subject line will stand out clear and loud in the crowd. This incredible mileage will enable you to capture the attention of your target customers immediately.
Emails with logos stand at a better chance of being read than emails that don't come with a logo. The success of an email campaign is logically judged based on the number of emails read and reciprocated by the target users. Therefore, BIMI implementation invariably increases the rate of engagement, thereby growing ROI.
Users are constantly looking for a solid proof that helps them differentiate between genuine emails and spammy messages. Your brand logo, authenticated by BIMI, serves as a reliable source to indicate an original mail from a reputed brand. As your email with a logo stands out among the generic mails, it automatically instills trust in users.