Increased email engagement
Displaying a logo in the Inbox improves Email engagement By 10% (Verizon study)
Brand Indicators for Message Identification (BIMI) enhances email security while boosting brand recognition.
BIMI helps email inboxes show authenticated brand logos, making the email experience safer and more reliable for recipients.
BIMI is a TXT Record placed in a domain's DNS. To use BIMI, a Verified Mark Certificate (VMC) is needed, which is added to the BIMI records. After this step, the brand logo appears in your customers' inboxes.
Currently, BIMI is supported by Google, Yahoo, Apple, and many other email providers. However, Microsoft does not currently support BIMI.
BIMI is an emerging email specification that enables brand-controlled logos within supporting email clients.
BIMI leverages an organisation's work into deploying DMARC protection by bringing brand logos to the customer’s inbox.
For the brand’s logo to be displayed, the email must pass DMARC authentication checks, ensuring that the organization’s domain has not been impersonated.
Learn How Specifically Can You Gain Control Over Your Email with Customized DMARC Solutions
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