Increased email engagement
Displaying a logo in the Inbox improves Email engagement By 10% (Verizon study)
Display your logo in your customers' inboxes and deliver a better, more secure email experience
BIMI,which stands for Brand Indicators for Message Identification, can further improve email security and brand recognition. BIMI allows email senders to display their brand's logo in the email inbox, and it works by verifying the domain's ownership and ensuring that the email content is consistent with the brand's image.
To implement BIMI, email senders must first create an SVG file of their brand's logo and then obtain a Verified Mark Certificate (VMC) from a trusted authority. The VMC is then added to the DNS TXT record, allowing email receivers to verify the authenticity of the email sender's domain.
Overall, BIMI authentication can help businesses improve their email authentication framework, enhance email deliverability, and provide their customers with a more secure email experience. By supporting BIMI and implementing email authentication protocols, businesses can reduce the risk of email fraud and protect their brand reputation.
BIMI is an emerging email specification that enables brand-controlled logos within supporting email clients.
BIMI leverages an organisation's work into deploying DMARC protection by bringing brand logos to the customer’s inbox.
For the brand’s logo to be displayed, the email must pass DMARC authentication checks, ensuring that the organization’s domain has not been impersonated.
Learn How Specifically Can You Gain Control Over Your Email with Customized DMARC Solutions
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