What is DMARC, How DMARC Works, Benefits of DMARC

Gain 360-Degree Visibility and Security Across All Email Platforms

Businesses today thrive on email communication. Email plays a vital role in managing sales, providing information, conducting business protocols, and tracking operations. Today, on average, around 300 million emails are shared every day worldwide using business domain-based email systems.

But did you know that domain-based emails are the most vulnerable sources and face a looming security threat due to their large scale of transactions per day? In fact, according to Internet Crime Complaint Center (IC3), loss from Business Email Compromise (BEC) scams accounted for $26 billion between June 2016 and July 2019.

How is Your Email Channel Exposed to Threat and How DMARC Helps?

Phishing is the most powerful email security threat brands face daily at present. In simple terms, a phishing email is an email spammer that poses as a reputable organization, like you, and uses their domain name and email address, such as yours, to trick existing and new customers to reveal their personal information, such as credit card detail, share fake invoices, and change billing or bank details.

These emails can be persuasive and manipulative. Unfortunately, for not being techies, most customers fail to identify brand original emails from illegal emails, fall prey to these attacks, and end up being victims of ransomware.

Phishing and ransomware can ruin your brand image almost instantly, resulting in heavy business loss.

DMARC is a robust email-authentication protocol that reduces email vulnerabilities in real-time and prevents email spoofing by providing an invulnerable shield to email transactions and domain names. GoDMARC provides comprehensive business email authentication, conformance, and reporting services for all business domains.

What is GoDMARC for Business?

Fight Email Spoofing, Phishing, and Vulnerabilities with DMARC.

Domain-based Message Authentication Reporting and Conformance (DMARC) is an accredited email authentication system developed to verify email authenticity by aligning the results of DKIM (Domain Keys Identified Mail) and SPF (Sender Policy Framework). DMARC reports allow small and big businesses to promptly inform their customers that the email sent to them is scam-free, original, and trustworthy.

It allows business owners to maintain transparency with clients while keeping an eye on how their emails are circulating in the ecosystem and identifying any illegal use of the domain name.

90% of cyberattacks take place via emails, and there is no way to tell between fake and real emails
DMARC fights email phishing, CEO frauds, compromises, ransomware, and spoofs
DMARC compliant email acts as email police and catches pretenders
Anti-spoofing technology enables operators to identify authentic emails amidst fake ones
Provides a complete control on your emails across all devices
Shields your business communication with 2-layer email authentication

Business Benefits of DMARC

DMARC technology provides a host of business advantages for companies of all sizes and shapes

Find who is sending emails using your domain name anywhere across the world
Disable unauthorized email domain use
Protect your customers from spamming, phishing, and other cyber attacks
Protect your email address and business domain
Secure your brand name from identity theft and imitation
Discover the original email in a matter of few seconds
Identify and eliminate threats and spammers in real-time
Track your domain emails’ activities
Protect your customers, employees, business partners, and teammates from email scams
Protect your devices from a ransomware attack and malware

Why is DMARC Essential for Business Emails?

Emails are the most potent and legacy networking channel – from using it for business correspondence by sending marketing and promotional content to ultimately providing support and feedback.
With digitization, emails are also used for payment, signing contracts, and other legal activities.
Misuse of domain email can ruin your brand name and company reputation and expose crucial business information and transactions of the organization.
DMARC Proactively stops phishing and prevents cyber-attackers from accessing legitimate emails.
It is a comprehensive, affordable tool that provides maximum business advantage that no other tool can.
Allows you to add a digital signature, making it an authentic recognition of customers.
Allows your customers to recognize emails from valid domains.
Allows you to track recipients’ activities upon receiving your email, based on which you can plan your next step in marketing and promotion.
Stop your emails from entering customers’ spam folders.

How to Use GoDMARC in Your Business?

DMARC simplifies email delivery and increases brand reliability with the help of established DKIM and SPF records. It also shows a strong networking connection via a robust Domain Name System (DNS).

You need not be a technical expert to understand and implement DMARC. GoDMARC’s comprehensive guideline makes the process easily understandable. Besides, we have a competent team of experts waiting to assist you on different cases, such as email security, brand reputation, email phishing, cyberattacks, and other email vulnerabilities. We offer secure DMARC services across India for all business domains.

While DMARC business implementation is not complicated, getting it done through an industry professional will deliver consistent and better outcomes. Besides having our backing, you will give you 365-day compliance assurance.

Steps to follow:

Go to the GoDMARC website and check your DMARC records.
Enter your domain name and send suggested DMARC Records to your email.
Copy the suggested DMARC Records.
Log in to your DNS hosting provider’s management console and add the new TXT record.

Learn About SPF and DKIM

DMARC works by aligning the mechanisms of SPF and DKIM technologies to deliver accurate results

What is DKIM (Domain Keys Identified Mail)

It Stops Your Emails from Landing into Spam Folders with Digital Signatures

DKIM is the standard email authenticator run by two components – Public Encryption Key and Digital Signature. Businesses can use DKIM to create a digital signature for their domain emails and embed it while sending emails to customers. This digital signature, also known as the Signing Domain, will reflect your original domain name. ISPs of the clients' email browsers like Gmail, Yahoo, AOL, etc., can then use your DKIM signature to verify the legitimacy of your email through the Signing Domain.

Note: DKIM cannot stop someone from faking your email domain. But it provides a validation stamp on the emails you sign and stops your emails from landing into spam folders.

Benefits of DKIM

- Prevent Email Content from Getting Altered
Spammers usually change the content of the emails to get them rejected. However, once you add a digital signature to your email, no one can decrypt it and alter its content.
- Avoid Your Emails Going into Spam Folders
Spam folder emails generally go unread. And it is a huge business loss, particularly if you are running email campaigns. DKIM's signature makes your email an authority source and reduces the chance of emails landing in spam.
- Makes Your Emails a Verified Source of Information
A digital signature invariably acts as a reputed source of information in the eyes of your potential customers and company stakeholders, significantly boosting the rate of your email of derivability.
- Stops Domain Name Spoofing
While an attacker may personify your email domain, it cannot replicate your digital signature. Therefore, the emails without it shall be marked as 'fake,' thereby preventing spoofing.

What is SPF (Sender Policy Framework)?

It Helps You Create a Shielded List of Trustworthy Senders

The SPF technique is incorporated to validate the email sender and prevents spammers from sending emails using your domain address. The SPF and the DMARC reports provide the receiver information about the trustworthiness of an email's origin. It uses DNS TXT record to enable you, as a sender, to specify those servers (list of IP addresses) that are allowed to send messages on your behalf.

SPF and DMARC Association

SPF is the most common email authentication protocol followed by businesses worldwide. However, without DMARC and DKIM, it is limited to certain features. While SPF can identify an email from a domain listed on the GoDMARC Policy, it cannot, however, detect an original email if its IP is not listed, despite being trustworthy.

A classic example would be 'Forwarded' emails out of your set policy.

With DNS records and DKIM signature in place, DMARC associates the email to the SPF results, particularly to the domain of the 'From' path (the header). Thus, GoDMARC can easily detect original forwarding emails if DKIM signs them, regardless they are listed in the SPF.

Benefits of SPF

It is a crucial mechanism that allows you to authenticate the IP servers that can send emails on your domain's behalf. Top-of-the-head benefits include:

It boosts the rate of email deliverability and domain reputation.
It prevents forgery of emails and retains your brand name.
It reduces spamming and email scams.
DMARC cannot be full-proof without SPF. Sender Policy Framework is the groundwork for successful email validation.

What is BIMI?

It Helps Customers Recognize You as a Brand

As the name suggests, Brand Indicators for Message Identification (BIMI) is an emerging email specification that boosts brand value and builds trust 10X by allowing you to embed brand logos when sending emails to your existing customers, vendors, partners, and employees. The Logo will appear on the inbox thumbnail, which your customers can view without even opening the mail.

However, adding the Brand Logo (BIMI) must pass through the DMARC authentication protocol.

The business must have DMARC, DKIM, and SPF set up for BIMI to work.

Business Benefits of BIMI

It increases trust amongst your clients and vendors as they understand from your Logo that the email is from you.
No logo = fraudulent email, i.e., an easy way for your customers to identify fraudsters.
It provides the recipients with a visual clue about the sender's authenticity.
It indirectly improves email visibility, reduces spamming and scams, and stops lost business due to phishing.
It is an excellent customer engagement strategy, as it allows you to feature your Logo on all-important mail platforms like Gmail, Yahoo, Outlook, etc.

GoDMARC Business Solution – Make Sure No One Forges your Email Address to Send Fake Mails to Your Clients

GoDMARC Dashboard allows you to check where your email domain stands in terms of security. It additionally lets you build transparency and trust amongst your customers and protect your employees and vendors from scammers.

There are different email authentication solutions, and choosing one could be pretty daunting. Moreover, most of them are not dependable and lack one of the following – SPF, DKIM, BIMI, and DMARC.

GoDMARC caters to all businesses, including B2C, B2B, and your own BEC.

GoDMARC stops email spoofers from sending emails to your vendors, partners, and clients using your domain (B2B).
GoDMARC prevents hackers from sending email campaigns to your customers by spoofing your domain (B2C).
GoDMARC fights impersonators from sending messages to your colleagues and bosses internally on your behalf (BEC).

Advantages of GoDMARC

Why Businesses Trust GoDMARC?

While the primary functionality of DMARC is preventing email scamming and domain misuse, GoDMARC offers several organizational benefits

Boosts Domain Visibility

You will get real-time insights on your domain visibility and usage across the internet, which can assist you in deriving future emailing strategies. Now access complete insights on all emails sent from your domain, such as:

Who is using your domain to send emails?
Who is sending emails to whom?
How many emails have the users sent?
How many emails have been authenticated as a legitimate source?
Which IP servers are misusing your domain for email phishing?
Get notified if the authentication system is broken and needs to be rectified.

Gain Greater Domain Control

With GoDMARC, SPF, DKIM, and BIMI, you will have 360-degree control over your emailing facility, right from whom you email, who replies to you, and who forwards it. You can track email domain misuse in real-time.

Optimize Email Security

Phishing can lead to ransomware attacks, severe organizational data and business transactions. And once you are vulnerable, you will always be on the cyber-attack radar unless you add a layer of security across your emailing channel. DMARC acts as the additional security shield to your emails and prevents spamming, spoofed messages, and forgery.

Develop Brand Identity

Brand recognition is crucial in this daunting digital world. Competitors can easily sneak in and take your customers if you don’t have a good branding strategy. DMARC helps you improve your reputation in the digital realm with BIMI and SPF/DKIM. These advanced emailing standards make your brand stand out amongst the hundreds of emails your client receives each day with a digital signature and brand logo. As a result, you can instantly grab your customers’ attention and separate from spam.

Let's Be DMARC Compliant

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What is DMARC?