DMARC: What’s in it for Email Sender and Email Receiver?

dmarc for email sender and email receiver

Domain-based Message Authentication, Reporting, and Conformance is DMARC full form. It is a protocol that uses Sender Policy Framework (SPF), and Domain Keys Identified Mail (DKIM) that helps determine the authenticity of an email message.  

What is DMARC and how does DMARC work?

DMARC is also known as a technical standard that makes sure to protect email senders and receivers from spam, spoofing, and phishing. It allows an organization to publish a policy that defines its email authentication practices along with providing instructions to receive mail servers for how to enforce them. 

The most important feature of DMARC is that it allows email senders to specify how to handle emails that were not authenticated using SPF or DKIM. Senders will have full liberty to choose either to send those emails to the junk folder or have them blocked. If you do so, then ISPs can identify spammers in a better way and prevent malicious emails from invading consumer inboxes while simultaneously minimizing false positives. To achieve higher transparency and better authentication reporting DMARC record is the perfect pick.   

DMARC itself cannot be called an email authentication protocol, instead, it builds on key authentication standards SPF and DKIM. With their help of them, it supplements SMTP. It is the basic protocol used to send emails. It protects the email sender and email receiver from any email phishing activities.  

The DMARC record goes hand in hand with your DNS records that incorporate:

  • SPF
  • A-record 
  • CNAME 
  • DKIM 

What is the History of DMARC? 

The DMARC standard was established in 2012 for the very first time in order to prevent email abuse. Over the years, DMARC specification has been created by various industry leaders such as PayPal together with Google, Microsoft, and Yahoo! These industry leaders came together to develop an operational specification, with the desire to achieve the formal standards status. Based on the existing email authentication techniques such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail), the DMARC standards are created. 

Originally developed as an email security protocol, DMARC was mostly adopted by security experts in the financial industry at its initial stage. Since then, it has been adopted by a wide user base over the online landscape. It helps enhance email deliverability and prevents fraudulent mail to get into your mailbox. 

Due to DMARC’s increasing outreach and efficiency is currently supported by all major ISPs including Google, Microsoft, Yahoo, etc. By opting for the best DMARC services, you can take your business to the next level. 

What is DMARC Record?

A DMARC record is basically a TXT record that helps define your DMARC rulesets. In other words, the DMARC record instructs email receivers as to what exactly they must do if a message fails to deliver because of email authentication issues. Being an efficient email delivery service, it filters your mailbox automatically and saves you time and trouble. 

You can be the controlling power by creating a DMARC record and deciding whether the mailing server should reject, quarantine, or simply do nothing about a message that has failed authentication checks. DMARC monitoring can make sure that you have the authority to keep or discard the emails you want.

Creating a DMARC record is an important step because it helps you combat cyber threats including phishing, spoofing, and CEO fraud originating from authorized email domains. In order to ensure better and tightened security, make sure to create a DMARC record and keep a check on your email delivery

Where Does DMARC Help? 

With every business going online, organizations, and their clients being harmed by malicious emails sent on their behalf, DMARC is capable of blocking such attacks. With the help of DMARC, you and your organization can gain insight into their email channel. Based on the insight information, you can decide on deploying and enforcing a DMARC policy. 

With DMARC policy enforcement, organizations are protected against:

  • Employees from spear phishing and CEO fraud happen
  • Brand abuse & scams
  • Phishing on customers of the organisation
  • Malware and Ransomware attacks
  • Increases email reputation

Earlier organizations could not get an insight into their email channels to prevent phishing attacks but with the launch of DMARC Analyzer, you can gain full insight into the email channel prior to any phishing attacks taking place. 

What are the advantages of email senders?

  • Enhanced Email Deliverability

One of the biggest advantages presented by email authentication protocols like DMARC is that domain owners (senders) notice an improved email deliverability rate. DMARC makes sure that the legitimate emails sent by domain owners do not land up in the spam folder unnecessarily. This ensures a better chance for your marketing emails to be read which enables your potential customers to notice you more. It provides an efficient email solution to help prevent cybercrimes. 

  • Reduced Impersonation Threats 

Impersonation attacks are extremely common for online businesses, whether they are established or new. It can leave a lasting impression on your customers, harm your brand’s credibility, and result in client loss. By using identity verification, DMARC protects your brand name from being used for malicious purposes. In the long run, this preserves your goodwill and reputation.

  • DMARC Reporting and Monitoring 

Aside from identity protection, DMARC provides a reporting mechanism to help domain owners stay on top of any impersonation attempts made on their domain. They can keep track of emails that fail to deliver due to authentication check failures, allowing them to reduce threat-response time. All they need to do is set up a DMARC report analyzer to view their reports in a single pane of glass easily.

Advantages For Email Receivers 

  • Protection Against Phishing Attacks 

DMARC is a security batch that protects both the sender and the recipient of an email. We already know that spoofing attacks usually result in phishing. The recipient of a bogus email is at high risk of becoming a victim of phishing attacks designed to steal their banking credentials and/or other sensitive information. DMARC significantly reduces the risk of email phishing.

  • Protection Against Ransomware 

Fake emails may contain links to download ransomware into the recipient’s system. This can result in email recipients being held hostage at the mercy of threat actors demanding large ransoms. When the recipient is an employee of the impersonated organisation, the stakes are even higher for the company. DMARC serves as the first line of defense against ransomware, preventing email recipients from becoming hostages.

  • Promotes A Safe Email Experience 

DMARC promotes a secure email experience for both sender and receiver. It enables both parties to exchange information in a clear and unhindered manner without fear of being duped or impersonated by cyberattacks.

Summing Up! 

If you want protection against fraudulent mails, then get your mails DMARC verified. With our pocket-friendly Godmarc pricing, you can protect your online presence from phishing and cybercrimes.


Q1. How does an email message flow? 

With the help of some standard protocols, a message is sent on webmail like Gmail, Apple Mail, or Outlook. 

Q2. What is the sender information in the email?

As soon as you send an email, the display name that appears right next to your email address is known as the Sender information. The sender information comes with the signature that is used while sending an email. 

Q3. Is DMARC for small and medium-sized businesses (SMB) or large enterprises?

DMARC is needed for all businesses, large and small, that value email deliverability, security, and brand reputation.

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