Why Are My Emails Going to Spam (Junk) Instead of Inbox? Check DMARC!

stop emails from going to the junk folder

Why are my emails going to spam is a issue that has troubled everyone at different points of time. How to stop email from going to junk folder? If you’ve ever sent an email only to have it end up in the receiver’s spam folder, you may find yourself shouting that phrase at your computer screen from time to time. It is an issue if your emails are routinely flagged as spam by the recipient’s email provider. Suppose a domain sends out an excessive amount of spam emails. In that case, this may significantly negatively impact the domain’s reputation and trustworthiness.

What is a Spam email?

Why are my emails going to spam? Is this a question you often wonder? Do not worry we have the solution to all your problems. But first, you need to know what is spam Email. Suppose an attacker uses a forged version of your email address to send phony emails in bulk to your recipients. In that case, the receivers’ email clients may classify these emails as spam. This might result from a typical instance of email spoofing, in which an adversary sends an email seeming to come from your domain.

When a receiving server cannot verify the sender’s credentials, legitimate emails are often misidentified as spam and tagged. When an adversary successfully forges your email address, the Return-path address and the DKIM signature will continue to be incorrect. Authentication problems result from this, which results in your emails being flagged as spam.

How to Stop Emails from Going to Junk in Outlook

Your Recipients Marked Your Emails as Spam

The fact that the people who received your emails chose to file them under “spam” is the primary explanation for why they wound up in that folder. It is possible that the receiver, despite the quality of the information you have provided and the fact that they have permitted you to communicate with them, would nonetheless choose to label your email as spam to reduce the clutter in their inbox. They could have forgotten why they joined your list in the first place, or they might have made a simple error while doing so.

When You have a Low Sender Score

The sender score is derived from an algorithm that assigns a ranking to each outgoing mail server’s IP address. There is a correlation between this and the reputation of the sending IP and sending domain. Unsubscribes and spam complaints are two of the measures that some email metrics used to calculate the Sender Score. A scale ranging from 0 to 100 reveals your sender’s reputation. ISPs are more likely to reject your emails if you have a low sender score below 90.

You may also want to read:

10 Ways To Avoid Phishing Scams

How to Monitor and Maintain Your Domain Reputation?

Issues with the HTML

Suppose your email contains many versions of HTML in addition to plain text email or contains HTML that is broken. In that case, your emails will be sorted into the spam bin.
Nearly all email programmes will render broken HTML as a messy and unreadable mess. Not only will recipients flag your email as spam, but it will also cause spam filters to be triggered. These tricks can give you information on how to avoid emails going to spam.

Why DMARC Record Check can Improve Email Deliverability

DMARC lookup, which stands for Domain-based Message Authentication, Reporting, and Conformance, is a protocol used for authenticating emails and preventing spoofing of emails. DMARC policy is notable for its email authentication reporting capabilities.

If a domain does not have dmarc check tool completely implemented, there is still a chance that faked email may be sent to the recipient’s mailbox. Very few users will respond to such messages or even bother to open them. The number of faked emails sent on behalf of your domain is directly correlated to the poor level of user interaction.

An email service provider, also known as a mailbox provider, will provide a domain sender score to a business responsible for sending emails. DMARC price is an essential component in ensuring that your emails are delivered successfully.


Your emails might be in spam folders for various reasons, including poorly written subject lines and the use of keywords that are recognised by spam filters. Regardless of the cause, finding a solution to the problem is essential if you want to optimise the return on investment you get from your audience and have a trustworthy reputation among them. GoDMARC will assist you to check DMARC.


Q1. What kind of an effect does spam have on Gmail?

When you strive to expand your customer base, sending sales emails that end up in the spam folder in Google Mail is not the only thing that may go wrong. The effects of this change are not limited to a decrease in the number of responses received. More of your emails may be sent to a spam filter provided by Google, which may increase conversion. This implies that your emails will be automatically sent to a spam folder and won’t be moved to a primary inbox. People sometimes wonder how to check spam folder. It is quite easy. The Spam folder can be found near the bottom of the side menu (on the left of your screen). One might not notice it at first. The Gmail side menu may need to be expanded by clicking “more” in order to display all of the possible folders and choices. Now you can go ahead and check your spam.

Q2. What happens to my sender’s reputation when my emails end up in the spam folder?

Your domain’s reputation will suffer if receivers of your emails often report them as spam, indicating that your emails contain unwanted content. How to avoid emails going to spam is a question that everyone wants to decode. There are many tricks, but the easiest is to avoid using spam trigger words in the Mail and use short and relevant subject lines.

Q3. Why is my email suddenly going to spam and what is DMARC record?

A common reason for emails going to spam are listed below:

  • Spam trigger keywords in the body
  • Spammy subject lines
  • Absence of unsubscribe link
  • Unsafe attachments
  • Poorly written copy

A diagnostic tool called DMARC Record Lookup / DMARC Check will extract the DMARC Record for the requested domain name, present the record, and perform a number of diagnostic inspections on the record. 

Q4. How to check spam folder and what is a DMARC policy?

You will find your Gmail spam folder in your menu list on the top left-hand side. Click on ‘More’ to reveal additional headings, including ‘Spam’. Click on the ‘Spam’ folder and you will see all the emails that Gmail has identified as spam. The DMARC policy instructs email recipients on how to handle phishing and fraudulent emails, including whether to receive, discard, or detain them.

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